The warm amber glow, the subtle sweetness, and the tingle on the tongue are unique features that are enjoyed by many people to this day.
Denki Bran (originally sold as Denki Brandy) emerged in 1893. At the time, Western spirits were mostly imported, and beer and other products were being produced in Japan on a trial basis. Against this backdrop, the first Denbei Kamiya aspired to popularize Western-style spirits. This focus required considerable passion, determination, and an ability to read the future.
It was almost as if he could foresee a future in which Japan would widely adopt Western culture after the Meiji Restoration.
Launch of a brandy-like spirits
The first Denbei Kamiya produced a brandy-like spirits by using imported pure alcohol as an ingredient. Sales were strong, as the rumor at the time held that the product could be effective in the prevention of cholera, which was spreading. This led Dembei to create Denki Bran.
Launch of first-generation Denki Bran (Denki Brandy)
At the time, they sold Denki Bran (originally sold as Denki Brandy), which was 45% alcohol and made by blending imported brandy for medicinal use with wine, gin, vermouth and other alcoholic beverages. The drink, which later became a staple at the KAMIYA BAR, appears in numerous literary works and was enjoyed by a wide range of people.
In 1880, Denbei Kamiya opened Japan’s first bar, called Kamiya Bar, which has been closely associated with Tokyo’s Asakusa district for more than 140 years. The bar became a registered tangible cultural property in 2011 and remains one of the most quintessentially Asakusa locations, now as then.
Denbei Kamiya (right) <1893>
At the time, denki (electricity) was modern, signifying the forefront of civilization. The trend was to attach the prefix "denki" to new things. The name Denki Brandy also seemed to go well with the way the beverage made an electrical tingling on the tongue.
To Denki Bran (30%)
The percentage of alcohol was reduced from 45% to 30%. Despite that change, the characteristic vermouth flavor was preserved.
Launch of Denki Bran (Old) (40%)
Denki Bran (Old) was launched with the original label design and the percentage of alcohol restored to 40%. The secret blend used since 1893 can still be enjoyed by many people today, at KAMIYA BAR in Asakusa and other places.
Since its launch around 1893, Denki Bran has traditionally been enjoyed straight, on the rocks and in many other forms.
You can enjoy Denki Bran in many ways: straight, on the rocks, in a highball, or mixed with juice.
Here we offer videos introducing recipes using Denki Bran.
Denki Bran Chocolate Milk Cocktail
Lemon Tea Bran
These videos introduce snacks that pair well with Denki Bran.
Garlic Butter Hasselback Potatoes
Enjoy Denki Bran with meals, as an after-dinner drink, on Father’s Day or other celebrations, or for many other occasions.
Denki Bran is a liqueur that been closely associated with Asakusa since the Meiji era. Here, we introduce some places where you can enjoy drinking Denki Bran.
Here are places in the Tokyo metropolitan area where you can drink Denki Bran
To see a list of places where you can enjoy Denki Bran, click on the in the upper left-hand corner of the map screen.
Note: Posted information, such as business hours, is subject to change without notice. To be sure, please check with the establishment before going.
Denki Bran is a tingling amber-colored liqueur created by Denbei Kamiya around 1893. The tingle on the tongue, stimulating texture, and subtle sweetness are the result of a secret blend of brandy base, wine, gin, and other ingredients. Since it was first introduced, Denki Bran has been described as a “cocktail of dreams.” Denki Bran is popular as a signature drink at Kamiya Bar in Asakusa and as a Tokyo souvenir.
Denki Bran 40%Click here for product details ▶
Denki Bran 30%Click here for product details ▶